On 9 July at the Aalto Theater in Essen – itself a design icon – this year’s prizegiving ceremony for the Red Dot Award: Product Design 2018 will take place. The best designers and manufacturers of the year will be honoured during a glamorous gala. For the Red Dot Award, which has been running since 1955, there were a record 6,300 submissions from 59 nations. A 39-person committee of experts undertook to select the prize winners, and 1,200 international guests are expected to attend the ceremony.
LK AG from Essen will also be there, responsible for implementing the award ceremony and the subsequent Designers’ Night at the Red Dot Design Museum at the Zollverein World Heritage site. LK is responsible for the design and creation of the event, and the orchestration of the award gala. This year, for the first time, the technical equipment will be provided by LK subsidiary company BLUE WHEELS Veranstaltungstechnik GmbH.
About Blue Wheels Veranstaltungstechnik GmbH
BLUE WHEELS began operations on 1 July 2018 as a subsidiary of LK AG. Its background is a transformation process during which LK is being restructured to form a small management holding company in a classic form. Going forward, the previous departments and holdings will be trading as independent companies in their own names. The previous technology department at LK therefore became Blue Wheels Veranstaltungstechnik GmbH, with a focus on stage, media and event technology for trade fairs and events
About LK Aktiengesellschaft
Founded in 2003, LK Aktiengesellschaft stems from a two-man business created in 1995 by Sven Robusch and Tom Koperek. The company is currently undergoing a transformation process to become a small, classic management holding company. As part of this process, the previous departments and investments are splitting off to form independent companies. The former business unit, LK Interactive, successfully handles the design and creation of multisensory communication solutions, and strategic investment Bergisch Media has become LK Digital – a specialist in online communication. Both units together are operating under the umbrella brand Digital Competence Center Ruhr (DDC.Ruhr). The LK technology department has become Blue Wheels GmbH, with a focus on media and event technology. The event location Grand Hall Zollverein is also part of the LK corporate group.