For the show acts during the presentation of the new jewellery collection and the revealing of the catalogue cover, the topic “The Evolution of Beauty” was orchestrated. The mise-en-scène began on a completely white stage, which gradually began to fill with life, grow and develop. Like a sheet of white paper, which can be filled with endless new drawings and ideas, the scenery came to life. The key design measures were the projections on the 160m2 canvas and the 3D mapping elements, as well as pop-up paper structures on the stage. Sicily, the cover topic of the catalogue, was echoed in the overall orchestration of the design. The pop-up paper structures on the stage served as symbols; some of them were analogies of the showpiece jewellery, each introducing a new category of jewellery when unfolded. The mise-en-scène for the five categories was supported by thematically fitting video content, music, dance performances and models who presented the jewellery live and placed it in a three-dimensional pop-up jewellery cabinet. After each performance, the jewellery highlights from the categories were presented on-stage by an expert, in a so-called jewellery talk, and shown on the canvas – either via large animated pictures or captured live by the cameras. The finale, ending “The Evolution of Beauty”, was the revealing of the large catalogue cover, accompanied by a sea of lights on the stage and in the hall, as well as a firework display of golden rain.